This review is about who your website brings in. Your own home county, "solar panels meath," is the search that earns your only real visits, and it's split between two versions of your homepage, the bare address and the www one. Your neighbouring county, Westmeath, with over double the search volume, sits far down the results with no dedicated page. It's all detailed below, with what to do about each one.
Here is what actually brings people in, and what should but doesn't. Google is being shown two different addresses for your homepage, and only one of them is earning the visits.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels meath | 140 | ekrsolar.ie/ carries all 4 real visits. www.ekrsolar.ie/ is confirmed 22nd for the identical search, earning nothing. | Split |
| solar panels westmeath | 390 | 75th. Over double the volume of your home county, no dedicated page. | 75th |
Two versions of the same homepage, with and without "www," are both being shown to Google for the identical search. One earns real visits through an unconfirmed result, the other sits confirmed at 22nd with nothing. Fixing that split is the fastest single win available.
This is a small site with a genuine 5.0 rating and a real service page. The fixes here are small and mechanical: pick one address, give two pages different titles, and build one page for the neighbouring county with twice the search volume.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
Around 390 people a month searching "solar panels westmeath" alone.
Right now, 0 visits a month come through it.
Your home county search already earns 4 visits, split across two addresses.
That's the size of the gap once one small technical split is fixed and one new page exists. You know your close rate and your average job value. That's the sum worth doing on your side.
390 people a month search "solar panels westmeath" whether your site answers for it or not. Right now that search goes entirely to competitors, while your own home county search is still splitting itself in two.